My Bookmarks and Annotations 11/16/2009

• K12_SocialNetworkingSurvey.pdf (application/pdf Object)

  To benchmark attitudes, perceptions and
  utilization of social networking websites
  and content-sharing tools by teachers,
  principals and school librarians.

  tags: web2.0, media, statistics, k12_socialnetworkingsurvey, socialnetworking

• nielsen_howteensusemedia_june09.pdf (application/pdf Object)

  It’s easy to get caught up in the hype
  around teenagers. The notion that teens
  are too busy texting and Twittering to be
  engaged with traditional media is exciting,
  but false.
  To develop the best strategy around
  teens and media, start by challenging
  popular assumptions about teens. Don’t
  focus on the outliers, but on the macrolevel
  trends of media and preferences for
  the segment. The averages will show you
  that teens can often be reached by the
  same means as their parents.
  In this report, “How Teens Use Media,”
  we debunk the myths and give you the
  hard facts.

  tags: web2.0, teens, media, statistics, debunk, myths

Posted from Diigo. The rest of my favorite links are here.